Eyes Wide Open

Dangerous SEO – Stop thinking about Density

Veronica •
Keyword “stuffing” is a spam technique.

“Keywords” is one of the first terms that comes to people’s minds when thinking about SEO and “Keyword Density” may be the very first term to come to mind when thinking about Keywords. It is quite simple to calculate keywords density: total number of uses for a particular word on a page divided by the total number of words on that page. But what does keywords density do for your website’s search rankings? Is it an essential or minor part of the SEO formula? And, perhaps most importantly, how can keyword density be optimised?

Whether a particular page describes a product, service, or idea, keywords tend to fall naturally on the page. That is, pages about classic Ford Mustangs tend to have keywords related to classic Ford Mustangs regardless of whether the website’s content writer paid any attention to SEO or keyword density. After all, it would be odd if the keyword density for a classic Ford Mustang page was higher for “Prius” than “Mustang”. For one, the viewer of the page is likely more interested in Mustangs than Prii (the popular choice for the plural form of Prius). There is a decent chance that someone completely oblivious to SEO creates a site with good keyword density. Likewise, someone with only a rudimentary understanding of keyword density may ‘stuff’ keywords onto a page, resulting in web spiders labelling the site as spam and destroying any chance of creeping to the top relevant searches. Staff from Resolve Agency’s Queensland offices say Any professional SEO marketing company in any country know how to optimise this correctly and you should consult them if your website is for a business and pays your bills.

Optimising Keyword Density for SEO

Be mindful of keyword density, but do not stick strictly to a particular keyword density formula. Sacrificing good, relevant content to bump up keyword densities is a bad investment. Better is to avoid 5% and above densities and 0% densities for those words that you are confident represent your website the best. To try to optimise keyword density is actually only a small part of the SEO equation. The location of such keywords matters just as much. Keywords in titles of pages and in (h1) top headings are much more important than keywords in paragraphs and (h3) lower headings.

One reason that there is no perfect keyword density is that keywords matter more in different parts of the page. Another reason is that different search engines have different algorithms for determining placement on search engine results. Google may, in general, prefer around a 2% keyword density while Yahoo and Bing may prefer 3%. Also, the algorithms change. As soon as someone believes to have figured out how to optimise a page to fit Google’s algorithm, Google changes it. Similarly, picking out the perfect keyword density is impossible given the number of other factors, such as keyword placement, that affect SEO.

Is Keyword Density Worth Worrying About?

11As part of a much larger SEO picture, keyword density is just one factor among many. Naturally, the important keywords will fill the page anyway. What may be most important for keyword density is identifying the most important keywords and making sure they get on the page in important areas such as titles of pages and headings. Second may be making sure that no keywords are covering the page, such as having a 5% density. There is no need to stuff keywords onto any page; they should fit into the content naturally. Finding synonyms for relevant keywords not only keeps pages from containing too many of the same keywords, it also provides new keywords that can propel your site to the top of other relevant searches.